Instagram is one of the most popular social networking sites. It has more than eight hundred million users across the globe. With that number, it is also the leading platform when it comes to the promotion of small businesses. Small businesses should adopt Instagram for plenty of reasons. Here are the top five.

Audience engagement

Instagram has Instagram Stories that can boost audience engagement. Businesses can be more creative on Instagram when marketing brands. The Instagram Stories feature is perfect for letting people know the latest. Businesses use this to offer discounts and run flash sales. Some even run contests to keep people interested and gain more customers.

The face of the brand

Instagram is a visual platform. It focuses more on sharing photos and videos to form a personal connection with others. Small businesses can share photos and videos of their team and customers. These will engage the audience and will also reflect the uniqueness of the brand. A visual feed can also help differentiate the business.


Sales booster

People are using Instagram to follow celebrities, businesses, and politicians to get updates. Small businesses can use Instagram to post updates about sales and special promotions. A promotional ad campaign creates awareness and drives more traffic to a website. People also appreciate a sneak peek into the latest offerings. May it be for new products or services.

Building connections

The main idea of social media is still all about networking. Instagram is a great place for those looking for people who share similar interests. Businesses can expand their social network using Instagram. A common trend for businesses is to collaborate with a brand or influencer to reach more people. The public is now following a lot of influencers.

Customer trends

Instagram can also help businesses make the most of the new trends. It is a great tool for promoting causes. Businesses can also generate interest by posting various content. These can be specific to certain events or holidays.

Businesses should be wary when they use Instagram though. It would be bad for businesses to become a victim of an IG password hacker. Losing access to a business account can be frustrating even for small businesses. It is crucial to make your Instagram safe and secure. There are precautions set by Instagram to prevent hackers. Make sure to follow these to avoid others getting access to your account. Never give your password to anyone, not even those claiming to be from Instagram.